Many new online casinos pop up every single year, which makes an already saturated market even more saturated. The competitiveness of this industry means that it is really hard for online casinos to stay one step ahead of their rivals. In fact, many new online casinos go out of business within a year. Ever wondered what goes into creating an online casino? Well, after you have read this page, you will need to wonder no more.
Choosing a Software Developer
This is a very important decision that an online casino owner has to make as they will be entering into a long relationship with the provider that they decide to opt for. This is a decision that should not be rushed because if the wrong decision is made, then it is something that could end up costing the online casino owner an awful lot.
It is important to select a software producer that knows the casino industry very well and has bucket loads of experience when it comes down to ensuring that the online casinos that they work with are successful. In our view, and you can obviously disagree if you like, a software provider should be selected only if they can provide the following:
- Plenty of table games and slots
- Very good customer support
- A number of different payment options
- A front-end system that can be easily customized
If a software producer provides all of the above is willing to partner up, then it is a dream that is made in heaven. Who are the best software creators out there at this moment in time? Well, that would include the likes of NetEnt, Microgaming, Play’n Go, Yggrasil Gaming, and Evolution Gaming.
Should an online casino stick to one software producer? Well, there is no right or wrong answer to this question, it is all about personal preference. There are some online casinos out there that make use of just the one, while there are others that use plenty. The advantage of using more than one is that the online casino will have much more variety. More variety will decrease the chances of customers getting bored and taking themselves and their money elsewhere.
What Does the Casino Want to Provide Customers With?
Once a casino owner has decided on the software developer (or developers) that they would like to partner with, there are a number of questions that they have to answer.
- What is the best software platform for their online casino?
- Are they going to supply slots and popular table games like poker, roulette, baccarat, and blackjack?
- Are they going to provide their customers with a live casino?
- Will they include additional features such as player stats, chat rooms, and tournaments?
- What customer support options will there be? Will customers have a live chat, telephone, and email option?
With a lot at stake, these are questions that need to be thought long and hard about. By rushing into things, the only thing that a casino owner will be doing is ensuring that they have a lot of issues down the line.
Get a Gambling License
Those who own an online casino have to follow strict guidelines and regulations. Before customers can start to sign up to an online casino, the casino owner needs to apply for a gambling license in the country where they are setting up their business. This is something that needs to be sorted out as early as possible as it is something that can take up to a year to get sorted.
When a casino owner is selecting their jurisdiction, there are a handful of things that they must take into consideration. We have listed them all below:
- Taxes and other costs
- Licensing requirements
- The time it will take for the application to be processed
Once they have achieved the gambling license from the country where they are going to be located, they must then consider getting a license from reputable gambling authorities as potential players will feel more at ease when they stumble across a new online casino that is displaying a gambling license from a respectable gaming authority. At the moment of writing, respectable gaming authorities include the likes of the United Kingdom Gambling Commission, the Malta Gaming Authority, and the Curacao Gaming Commission.
The Site’s Design is Important
New casino owners should know that the way that their site looks is something that is really important. They need to ensure that their online casino site is easy on the eye. Failure to make sure that this is the case will result in many potential customers not even bothering to open an account with them. There are thousands of online casinos on the Internet, so people will never feel pressurized into joining a particular one. If there is something about one that a person really does not like, there are plenty of other ones out there that they can choose from.
Below are some great tips that new casino owners should follow when it comes to designing their site.
- Do not include unneeded graphics or elements that can decrease the speed of your site and lead to a slow gaming experience. Many studies have shown that the loading time of a site can have a huge say in whether someone registers with an online casino or walks away.
- Do not include integrated graphics or movies as this could end up having a negative impact on your site.
- Make sure that the site is very easy to navigate because if customers find it hard to find exactly what it is they are looking for, they will close the page without a moment of hesitation and go elsewhere.
Marketing Strategies Are Important
When an online casino owner has taken care of everything that we have just mentioned above, the next thing that they will have to do is spend some time on marketing their online casino. Here, the online casino owner should take a close look at their rivals to see what they are doing wrong and what they are doing right. It is always great to have some type of idea as to what works and what does not.
The main aim of an online casino owner is to get their online casino known as one that provides their customers with a fantastic gaming experience and one that is safe and fair to play at. Due to the competitiveness of this industry, this will be tough to begin with, but if they make sure that they have a variety of quality games, a site with a great design, and that they provide all of their players with a close to perfect gaming experience, it is possible to become noticed.
They will obviously also need to put quite a bit of time and effort into advertizing their new site. However, the hard word does not stop once they have managed to get their online casino noticed. Once players have started to sign up, then the next important step is to ensure that they stick around. How can this be achieved? Well, one way is by making sure that regular promotions are provided. To add to this, they should be a loyalty program that treats those who are loyal. Loyalty is something that is hard to come by nowadays, so loyal customers should always be treated with the respect that they deserve.